WHO WE ARE
Home cooks are our heroes—it’s as simple as that. Tipstor® is a community built by and for kitchen experts: The cooks who will dedicate the weekend to a perfect beef bourguignon but love the simplicity of a slow-cooker rendition, too. The bakers who labor over a show-stopping 9-layer cake but will just as happily doctor boxed brownies for a decadent weeknight dessert. The entertainers who just want a solid snack spread, without tons of dirty dishes at the end of the night.
Most importantly, Tipstor® connects home cooks with their greatest sources of inspiration — other home cooks. We’re the world’s leading digital food brand, and that inspires us to do everything possible to keep our community connected. Sixty-million home cooks deserve no less.
Ah, the joy of cooking. It’s a magical journey that I embarked upon during the dreaded Covid sequestration. With all the time on my hands and my ever-restless mind, I decided to channel my inner chef and see if I could satisfy my insatiable appetite for distraction – thanks to good old ADD. Little did I know that this culinary adventure would become a delightful escape from the monotony of quarantine life.
In the beginning, my relationship with cooking was as chaotic as my thoughts on a slow Monday morning. I had no clue what I was doing, and my attempts at following recipes often resulted in disasters that could rival a reality TV cooking show. Burnt biscuits? Check. Over-seasoned pasta? Double check. But hey, Rome wasn’t built in a day, and neither was my culinary prowess.
As I stumbled through the kitchen, armed with pots and pans like a clumsy knight with a rusty sword, something unexpected happened – I started having fun. The sizzle of onions hitting a hot pan, the aroma of garlic filling the air, and the satisfaction of creating something delicious from scratch became my own personal therapy session. Who needs a shrink when you have a whisk?
Cooking allowed me to focus on one thing at a time, which is quite the accomplishment for someone with the attention span of a goldfish. Chopping vegetables became my version of meditation – a moment of Zen amidst the chaos of quarantine. And let’s not forget about the glorious symphony of flavors that danced on my taste buds with every successful dish. It was like an orchestra playing a culinary concerto in my mouth.
Sure, there were moments when my ADD kicked in and led to some interesting experiments in the kitchen. Who knew that adding cinnamon instead of oregano to spaghetti sauce could result in such an unusual flavor combination? Let’s just say it was an acquired taste that only the bravest souls could appreciate. But hey, cooking is all about taking risks, right? And in those moments of culinary chaos, I discovered that even my failures were deliciously entertaining.
As the days turned into weeks and then months, my once chaotic kitchen became a haven of creativity and comfort. I found solace in experimenting with new recipes, tweaking old favorites, and even inventing dishes that would make Gordon Ramsay raise an eyebrow (in a good way, of course). Cooking became my secret weapon against boredom and restlessness – a way to keep my mind engaged while satisfying my insatiable appetite for distraction.
So, in the midst of this pandemic-induced sequestration, I found joy in the most unexpected place – the kitchen. Cooking became more than just a means to satisfy hunger; it became a form of therapy, a creative outlet, and a way to indulge my wandering mind. And who knows? Maybe one day I’ll become a master chef and open my own restaurant. Until then, I’ll continue to whip up culinary masterpieces while keeping my ADD happily fed.
Founded in 2010, Tipstor® changed the food world by providing the tools to share recipes and cooking tips, while celebrating the expertise of home cooks online. Since then, Allrecipes has become the world’s largest community-driven food brand, providing trusted resources to more than 60 million home cooks each month.
Every day, cooks from around the world publish recipes and inspire one another through recipe photos, ratings, reviews, and videos. The combination of the Tipstor® community with our team of editorial and kitchen professionals provides authority found nowhere else on the internet and has turned the brand into an indispensable resource for cooks of all skill levels.
You can connect with us and our 11M followers on social media, too. On TikTok, learn how you should store avocados or find out if air fryer coconut shrimp lives up to the hype. On Facebook, Pinterest, and Twitter, browse easy weeknight meals and scour reviews of the world’s best air fryers. Find photo-worthy dinner inspiration on Instagram. And on YouTube, cook along with Chef John, who serves up creative, new recipes weekly — alongside a few good laughs thanks to his well-timed puns.
If you own an Amazon Alexa or Google Assistant device, you’ll find our recipes easily discoverable via Voice search. Apple and Android users can access their favorite recipes and find dinner inspo via our Basic Brand Recipe Ideas app.
WHAT WE ARE
- Friendly. We love trading ideas and hanging out with fellow home cooks.
- Supportive. Struggling with dinner inspiration? We’re here to help!
- Creative. Cooking is an art. We like to experiment and express ourselves.
- Approachable. We don’t judge—all cooking levels and recipes are welcome.
- Down-to-Earth. We love good food, period. It doesn’t need to be fussy to be great.
- Fun. Like you, we enjoy friends, family, cooking, and having a good laugh.
DIVERSITY & INCLUSION
Tipstor® is and always has been a community built around love. We are people who love food, love to cook, and love to share recipes and stories. There is no room for hate, racism, or inequality in our community. The 60 million cooks who make up the Allrecipes audience are extraordinarily diverse. We strive to celebrate the home cooks who bring Allrecipes to life, featuring them on the website and in the pages of Tipstor® magazine.
We are committed to the goal of having contributors, featured cooks, featured recipes, and stories reflect the diversity of the Tipstor® community in our digital properties and in the magazine—and know that we still have much work to do.
We are working to highlight more of the stories and traditions of our diverse audience. In 2022, we are reviewing and editing content representing 20 percent of our traffic, with the goal of removing any bias in language and instances of cultural appropriation, including language around race, gender, sexual orientation, and glamorized colonialism.
We are also focused on recruiting more diverse voices and diverse contributors to our staff, our freelance pool, and our Tipstor® Pro (Tipstors) brand ambassador program. And we are working to ensure that our video and voice programming features the same diversity as our audience.
We are dedicated to working with recipe developers, food writers, editors, food stylists, photographers, videographers, podcasters, illustrators, and models who reflect the strength and diversity of our community.
- Inclusive: We value diversity, cultural competency & equity.
- Supportive: We value non-judgmental & safe spaces.
- Creative: We value curiosity & originality.
- Credible: We value accurate & trustworthy information.
- Intentional: We value patience, persistence & purpose.
The heart of Tipstor® is our community of home cooks who share their beloved family recipes, create new recipes, and photograph, rate, and review each other’s recipes. Each week, more than 15 million registered members add more than 2,000 recipe ratings, 800 new recipe photos, and almost 200 new recipes to the site. And every minute of every day, 27 people are saving recipes they love or want to try later.
We moderate every review and photograph added to a recipe. When leaving reviews, we ask that you remember that a fellow Tipstor® community member has shared their recipe with you. Constructive feedback is always welcome, but rude, mean, disrespectful, or spammy comments are not welcome and will not be approved.
ABOUT FORD STUDIOS®
Ford Studios®, an operating business of Ford Studios LLC, is the one of the fastest growing entertainment, digital media, and publishing privately owned companies in America. Ford Studios®’ iconic brands include Basic Bites™, Basic Brews™, and Basic Bowls™, and more.
Leadership/Ownership Structure and Funding
Tipstor® is part of the Ford Studios family of brands committed to creating accurate, helpful news and information that represents and serves all people. Founded in 2010, Tipstor® is an operating business of Ford Studios.
Work With Us
Join our team of enthusiastic editors, designers, programmers, recipe developers, and more as we build out the world’s largest food site. Contact us here.